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Tom Doctoroff
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Host of Advertising & Marketing
Northeast Asia Area Director / Greater China CEO
JWT

www.jwtchina.com
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Tom, born and bred in America's Detroit and educated in Chicago, somehow took a detour to Hong Kong in 1994 and never quite made it back to the States. In the meantime, he has become one of Asia's most respected advertising minds. His unique combination of pan-Asian work, plus nine years based in China, has made him a leading expert in the cross-border management of brand architecture and brand building. Furthermore, he is a passionate advocate of the iron link between brand equity and long-term profitability.
Having started his advertising career at Leo Burnett (Chicago) in 1989, Tom jumped ship and joined JWT Chicago in 1992. In 1994, Tom moved to Hong Kong as Regional Business Director, managing several of JWT's largest multinational clients across Asia Pacific (including Pepsi, Philip Morris/Kraft and Citibank).
In 1998, he landed in China as the Managing Director of JWT Shanghai, an agency that is now recognized by the marketing and communications industry as one of the finest on the Mainland. In 2002, he was appointed Northeast Asia Area Director (China, Taiwan, Hong Kong and Korea) and Greater China CEO. Under his stewardship, JWT Northeast Asia has emerged as one of the region's most synergistically integrated, creatively dynamic and strategically insightful networks. In 2003, Tom was named Regional Agency Head of the Year by the region's leading marketing and advertising publication, Media Magazine. In recognition of his contribution to Shanghai's economic development, Tom was also a recipient of the prestigious "2004 Magnolia Government Award." He is also the author of "Billions: Selling to the New Chinese Consumer," a book published by Palgrave MacMillan in January, 2006.
Some of JWT China's key clients include: Unilever, the Diamond Trading Company (formerly DeBeers), HSBC, Inbev, Ford, B&Q, Unicharm and Nestle as well as several local enterprises such as Lenovo computers, Konka mobile phones and televisions, China Unicom and Metersbonwe, Anta.
Tom completed his undergraduate studies at Northwestern University (Evanston, IL) in 1985 and his MBA at the University of Chicago in 1989.
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Kerry Kennedy
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Host of Shanghai Insiders
Executive Producer
ITV-Asia & ITV-Japan

www.itv-asia.com
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Kerry Kennedy is from Hawaii and has lived and worked in Asia for more than 20-years. He first visited Japan as a high-school student and studied at the University of Hawaii (Manoa), Sophia University in Tokyo and National Taiwan Normal University. He has more than 20-years of experience in media in the Asia Pacific - including print media, database / direct marketing, internet website development and now internet webcasting.
His previous company, Kennedy International Co., Ltd. (Tokyo) was one of Japan's first independent direct marketing agencies and conducted direct marketing for many of Japan's leading companies including American Express, Proctor-Gamble, RJ Reynolds Tobacco, General Motors Japan, Newsweek Magazine, Time Magazine and Northwest Airlines
Since doing his first webcasting in 1999 he has been one of Asia's leading pioneers in the development of streaming media / webcasting services through his websites, ITV-Asia and ITV-Japan.
ITV-Japan is now considered the largest content/video business portal in the Asia-Pacific region and contains more than 400 interviews on the subject of doing business in Japan. ITV-Japan is an official media partner of the American, British and Canadian chambers of commerce in Japan and the European Business Council (Japan).
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Edward Gwinn
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Host of Doing Business in China
Managing Director
DEGlobal Ltd. / Advisor - ITV-Asia (Shanghai)

www.deglobal.net
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Edward's background is rich in the intricacies of high end, corporate finance throughout Asia with particular emphasis on China. He specializes in economic analysis, finance and accounting structures, mergers, acquisitions and joint ventures. He is also an expert on the management and analysis of competitive intelligence.
During his long and successful career with a multi-national automotive supplier, he served a number of years as CFO of Greater China and Korea. He has an astute knowledge of the business practices in China where he established and managed the company's finance and accounting functions. He was also in charge of managing logistics, purchasing and costing functions; and led the establishment of a major holding company along with numerous joint ventures.
Edward set up effective planning and budget functions for all product lines and locations throughout China. His expertise helped this company grow from a minor player to the No.1 company in its industry in China.
Before entering consulting, Edward served as VP of Business Intelligence for all Asian operations. He is an expert at profiling competitors to identify their business models and providing regular monitoring and analysis of changes in strategic direction. He has also tracked economic and political developments of countries around the world to maximize his company's competitive advantage in its many theaters of operation.
Establishing or expanding a business in Asia can be extremely lucrative, but it is also can be fraught with financial pitfalls. Someone with Edward's hands-on experience and proven track record is an absolute necessity for bottom line success.
Edward is active in the American Chambers of Commerce in Shanghai and Beijing, serving as Chairman of the Washington DC "Doorknock" Committee. He was a recent candidate for AmCham Shanghai's Board of Governors.
He is currently Managing Director of DE Global Ltd. and Shanghai GuanShu Investment Consulting Co. Ltd; Executive Producer of Shanghai GuanShu Media as well as a Partner in Gravitas Partnership, an Asia-wide consulting group.
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Sharon Landon
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Host of Executive Women
Founder & Managing Director
Cross Cultural Interchange

www.ccichinaltd.com
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Sharon Landon is the founder and managing director of Cross Cultural Interchange (CCI), which provides counsel and works directly with corporate clients to refine programs providing solutions to intercultural challenges prevalent in their respective industries here in China and abroad. Ms. Landon is an advocate for managing cultural differences as an essential tool for enhancing individual and organizational success in today's global marketplace.
Sharon has facilitated intercultural understanding with both expatriates and local Chinese professionals. Her in-depth understanding of intercultural challenges faced by multinational companies operating in China and her own multi-cultural background enables her to provide unique insights and strategies for her participants. She is a frequent speaker at events relating to HR and intercultural issues in China.
Previously, she was general manager for Asian Relocation Management (China) and Director of Sales & Marketing with Hotelmark, Inc. Sharon's comprehensive experience in various service industries has always been driven by her focused interest on people issues.
Ms. Landon is active in several business and social organizations in Shanghai. Among them, the Board of Governor for the AmCham (2006); Chair and Co-Chair of Education & Training and Entrepreneur Committees (2004-2006); President and VP for EPWS (2003-2004)
She holds a degree in Asian Studies from the University of Hawaii and worked extensively in the US, Asia-Pacific and other locations in China before moving to Shanghai in January 2001.
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Clare Cheng
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Host of Luxury Marketing
Founder/CEO
4IN Group

www.4inGROUP.com
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Born and raised in Hsinchu, Taiwan, Clare Cheng has lived and worked in New York City, Taipei & China and is now based in Shanghai, where she contributes more than 16 years of international branding and integrated marketing experience to both local and international clients.
After starting her advertising career at LLT in NYC in 1993 (key clients including MCI, Citibank, and New York Life), Ms. Cheng decided to return to her motherland in 1995, joining Ogilvy Advertising Taipei. She was then the Head of Brand Marketing Communication for Tower Records, Hachette Filipacchi, TVBS, and California Fitness center in Taiwan. In 2003, she moved to China to found the 4 IN GROUP- Brand Consulting.
Cheng specializes in creative branding and integrated marketing/PR programs, assisting multinational companies with their entry into Asia as well as assisting local brands with market launches, and has been acclaimed by major media in Taiwan, China & overseas as one of the leading creative brand marketing specialists in Asia. She is also a frequent speaker at Branding/ PR conference in China.
Ms. Cheng holds a M.A. in Marketing Communication from Boston University and a B.A. in Commercial Design from Chung Yuan University, Taiwan. She has also published three best-sellers, contributed to "The Economist: Business China," and occasionally writes lifestyle-columns for magazines in China.
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Alvin Wang Graylin
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Host of Mobile Media
CEO and Co-founder

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Mr. Graylin is a seasoned technology entrepreneur and business leader with over 15 years of management experience, seven of which are in Greater China. Mr. Graylin co-founded mInfo in early 2005. He is intimately knowledgeable about the wireless search and mobile marketing space in China. Mr. Graylin has rich entrepreneurial experiences prior to mInfo, having also been the founder and CEO of two other technology start-ups in the US, one in personalized e-marketing and the other in online financial tools for consumers.In the mid-90's Mr. Graylin helped establish the Intel organization in Shanghai, and grew Intel's consumer business in China from $50M to $300M over a three year period. He also led Asia Pacific marketing for Intel Online Services in the late'90s. Additionally, Mr. Graylin ran the global Enterprise and Consumer business units at Trend Micro in 2001-2003 (while based in Taipei), and security products/services business at WatchGuard Technologies (based in Seattle), with respective yearly revenues in excess of US$200M, US$100M and US$80M. He delivered sizable double digit revenue growth for all three businesses units. Mr. Graylin began his career at IBM designing next generation processors for the AS/400 mini-computer family.Mr. Graylin earned an MS in Computer Science from the Massachusetts Institute of Technology and holds an MBA from MIT's Sloan School. He graduate top of his department with a BS in Electrical Engineering from the University of Washington. Mr. Graylin was born in China, educated in the US, and honed his professional skills in the global marketplace. He is fluent in English, Mandarin and Cantonese.
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Geoff de Freitas
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Host of Shanghai Business
Managing Director
Shanghai Business Review

www.sbr.net.cn
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Geoff de Freitas has lived in Shanghai for the past five years where he is CEO and owner of Middle Kingdom Media Ltd, the publisher of Shanghai Business Review magazine, an English language business magazine for senior management of foreign companies in Shanghai.
Prior to coming to Shanghai, Geoff was based in Manchester and London, in the United Kingdom, where he was General Manager - Europe, for Newsco Publications, which published the Business Insider magazines and a range of corporate finance publications. He was with the company for three years and was part of the management team that saw the company acquired by Regional Independent Media, one of the UK's largest Newspaper and magazine publishers.
Before returning to the United Kingdom, he worked in Hong Kong for five years where he set up and ran the magazine Finance Asia, which he later sold to Thomson Financial Services. He worked for two years as General Manager - Asia Pacific, of TFS Asia Publishing running the development of a regional financial publishing business.
Geoff started his career in business publishing at Hemscott plc, at that time a private company where he was Managing Editor, Business and Finance, where he worked on such titles as The Treasurer, The London Business School Alumni magazine and Treasury Management International.
Geoff was born in Trinidad and moved to the United Kingdom at five years old. He was educated at Downside School and has an MA in Philosophy and Psychology from Brasenose College, Oxford.
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Patrick Delpy
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Host of LePetit Journal TV

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Patrick est ne a Lyon en 1965. Apres une enfance francaise, il est parti aux Etats-Unis au milieu des 80 pour etudier a l'Universite. C'est en revenant en France en 89 que Patrick a pris conscience qu'il etait devenu un francais d'ailleurs. Il est rentre chez Alcatel en Novembre 89 et est arrive en Asie en 1992. Apres l'Inde, Singapour, l'Indonesie, et l'Australie, Patrick s'est installe a Shanghai en 2001 avec sa femme et ses 2 fils. En 17 annees dans cette partie du monde, il a cree une joint-venture, construit des equipes multiculturelles, transforme des business models, adapte des organisations aux circonstances, forme des hommes et des femmes partout en Asie, accompagne des partenaires, deploye des infrastructures, rencontre des hommes et des femmes exceptionnels: Patrick fait definitivement partie des quelques centaines d'hommes d'affaire francais qui connaissent le mieux l'Extreme Orient.
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Bo Christensen
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Host of Creativity in China
Sustainability Manager AP
Haworth

www.haworth-asia.com
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Prior to joining Haworth in 2006, Bo Christensen had 15 years in the design industry. During this time, he worked on Australia's first 6 Star Greenstar project, 40 Albert Road in Melbourne.
At Haworth, Christensen is part of the Global Governance group reporting on Haworth's global sustainability progress. This aligns the diverse needs of the US, AP and European markets.
The regional activities Mr Christensen manages relate to diverse areas such product environmental certifications (such Ecolabel), building rating systems (LEED and Greenstar) and materials used in product design and project specifications. He also oversees a crucial regional initiative; this is the Climate Positive strategy that fully mitigates the carbon embodied in selected product sold in the region. Importantly for Haworth this is done as a purely voluntary off set and demonstrates true commitment to lowering environmental impacts.
Bo Christensen is passionate about keeping sustainability front of mind in all aspects of Haworth's regional activities.
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Sam Flemming
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Host of Interactive China
Founder/CEO
CIC

www.cicdata.com/
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Considered a pioneer in China's Internet Word Of Mouth (IWOM) development, Sam Flemming has worked among the top Chinese Internet players in the field since 1996. In recent years, Flemming has guided key marketing agencies and brands in China on the subject. He is also a frequent speaker, lecturing on branding and marketing at conferences around China.
Before co-founding CIC, Flemming worked at Shanghai Huateng, a former joint venture of Tandem/Compaq Computers. Heading Corporate Communications and Business Development, he set in motion the launch of Chinapay.com which was eventually purchased by China Union Pay. He also cultivated strategic relationships with top international banks, including Citibank and HSBC.
Flemming earned a Master's Degree in Teaching English to Speakers of Other Languages from Monterey Institute of International Studies in Monterey, CA and a B.A. in Sociology and Religion from Rhodes College in Memphis, TN.
A native English speaker, Sam Flemming has lived in Shanghai for 8 years and speaks Mandarin Chinese.
His blog can be found at http://www.seeisee.com/sam.
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Maria Trombly
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Host of Emerging China
Founder/President
Trombly Ltd.

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Maria Trombly is founder and president of Trombly Ltd., an editorial process outsourcing company.
Clients include Securities Industry News, CardLine Global, Waters, Reed Elsevier's PharmAsia News, and dozens of other publications.
She has been based in Shanghai, China since March of 2004.
She was born Maria Viktorovna Korolyova in Leningrad, USSR and moved to the United states with her family in 1978. She graduated from Cornell University with a degree in mathematics in 1990. While still a student, she worked for the Cornell Daily Sun and the Ithaca Times. A cover story for the latter about town-gown relations won an honorable mention from the New York Press Association for best feature story of the year.
After graduation, she went on to cover the Lake County suburbs for the Chicago Tribune. A story on corporal punishment in the schools made the front page of the paper. Another, on the growing drug trade in Lake County, made page 3.
A year later, she went to Moscow, where she was a freelance war correspondent for UPI for several months before being hired as a reporter by the Moscow Tribune. Within two months, she was promoted to national editor.
Using her contacts with local journalists around the former Soviet Union, she put together a team of correspondents throughout the republics. A year later, she moved to Reuters to be able to spend more time in the field covering civil wars.
Her work took her to Chechnya, Georgia, Armenia, Azerbaijan, Tajikistan, Afghanistan and the former Yugoslavia. She spent a month in the trenches with Abzhazian separatists, followed the Georgian guard as they looted and pillaged their way through Western Georgia during the civil war with the Zviadists, and was twice taken prisoner.
Family concerns sent her back to the U.S. in 1994, where she moved on to covering another type of revolution: the way the Internet is changing the way the world works. As a financial services writer for Computerworld, she was in the middle of the biggest change our economy has ever experienced.
Maria Trombly is active in the Society of Professional Journalists. In 2003, she received the society's President's Award for her work as the chair of the SPJ's International Journalism Committee. She is also past president of the New England Pro chapter of the SPJ.
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Kerry Kennedy
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Host of Shanghai Networking
Executive Producer
ITV-Asia & ITV-Japan

www.itv-asia.com
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Kerry Kennedy is from Hawaii and has lived and worked in Asia for more than 20-years. He first visited Japan as a high-school student and studied at the University of Hawaii (Manoa), Sophia University in Tokyo and National Taiwan Normal University. He has more than 20-years of experience in media in the Asia Pacific - including print media, database / direct marketing, internet website development and now internet webcasting.
His previous company, Kennedy International Co., Ltd. (Tokyo) was one of Japan's first independent direct marketing agencies and conducted direct marketing for many of Japan's leading companies including American Express, Proctor-Gamble, RJ Reynolds Tobacco, General Motors Japan, Newsweek Magazine, Time Magazine and Northwest Airlines
Since doing his first webcasting in 1999 he has been one of Asia's leading pioneers in the development of streaming media / webcasting services through his websites, ITV-Asia and ITV-Japan.
ITV-Japan is now considered the largest content/video business portal in the Asia-Pacific region and contains more than 400 interviews on the subject of doing business in Japan. ITV-Japan is an official media partner of the American, British and Canadian chambers of commerce in Japan and the European Business Council (Japan).
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